Keynote: Dr. Mark Andrejevic


Presentation Abstract

Drone Media in the Sensor Society

This presentation approaches the figure of the drone as an avatar for the interactive interface in the era of distributed, ubiquitous monitoring. It builds on Marvin Minsky’s observation that tele-presence tends toward automation to consider the relationship between distributed monitoring and automated response. It also outlines a critique of theoretical formations that perhaps unintentionally align themselves with the logics of “droning” (automated forms of information capture, sorting, and response).


Speaker Biography

Mark Andrejevic is a media scholar who focuses on digital media, surveillance and data mining in the digital era. He is particularly interested in emerging forms of social sorting and automated decision-making associated with the online economy. He believes regulations for controlling commercial and state access to and use of personal information will become an increasingly important topic in coming years, and that the academy has an important role to play in finding ways to take advantage of new technologies while preserving a commitment to democratic values and social justice. His latest book, Infoglut: How Too Much Information Is Changing the Way We Think and Know (2013) explores the social, cultural and theoretical implications of data mining and predictive analytics.

Professor Andrejevic is also the author of Reality TV: The Work of Being Watched (2004), which applies critical theory to the example of reality TV to explore the changing character and portrayal of surveillance in the digital era, and iSpy: Surveillance and Power in the Interactive Era (2007), which examines the deployment of interactive media for monitoring and surveillance in the realms of popular culture, marketing, politics and war.

He frequently presents his work at academic conferences and in keynote talks, and his work has appeared in a range of edited collections and academic journals including Television and New Media; New Media and Society; Critical Studies in Media Communication; and Theory, Culture & Society.

His current work explores the relationship between drone technologies and automated forms of surveillance, data-processing, and response.