Colin Hastings

SSHRC Postdoctoral Fellow

• Research projects
  • Audience analysis and attention economy
    • This project focuses on information flows in media ecosystems
    • Mapping key players and political interests in the audience analysis sector and in the wider attention economy.
    • Empirical studies on the social life and computer practices of algorithmic media.
    • How does audience data come to be considered valuable by organizations in the attention economy? How do content producers understand audience metrics?What do their analytical work practices look like? How do audiences refer to algorithmic media as a type of “participatory surveillance”?​