Pauline Hoebanx

Ph.D. Cultural and Social Analysis

Research interests

  • Slot machines
  • YouTube
  • Advertising
  • Responsible gambling
  • User-generated content
  • Social media

Slot machine vlogs : Escaping the regulatory framework set by YouTube on advertisements encouraging gambling.

  • Research focuses on content creators on YouTube who film themselves playing slot machines.
  • Because these videos are user-generated, they are not regulated by the guidelines YouTube applies to advertisements, notably the age and country restrictions.
  • Explore the limitations of responsible gambling policies imposed on social media content.
  • Focuses on unregulated content which could be considered advertising for specific slot machines.
  • How do these videos function as a mode of advertising that escapes the regulatory framework set by YouTube?
%d bloggers like this: